BANG! has some new blood in the mix in the form of Allison Sparrow, our newest booking, promotions and copywriting agent. We thought it would be nice to issue a formal introduction in the form of a Q&A to get down to the hard facts about our most recent addition. Below we discuss what brought her to BANG!, what she was doing before, and her ideas for the future.
BANG! As you become better acclimated with the Atlanta community you engaged in the love affair that countless others have with the city. What about your appreciation for the community do you think will come into play with BANG!?
Allison Sparrow I have fallen so hard for the city, especially with the people. I think networking and the connections you make with people are what is going to drive a successful career for anyone, especially people in this business. With Bang!, I hope to teach our clients to be leaders and be involved with the community around them. As artists and entrepreneurs you have the power to transform people, businesses, and whole communities. Stand for something, speak out, and support other people that have the nerve to do the same thing.
BANG! You stated that you would like to help people with talent sustain a lifestyle off of said talent. What kind of support system would you like to offer to the artists?
Allison Sparrow I would think that the two most important things artists can do to make a living are practice and management. You need to do what you do as much as possible.
Paint, write, rehearse, and play as much as you can. My number one goal is to help find your craft a home and an audience. If you are a musician, you should be playing in front of an audience as much as humanly possible.
It is also important to remember that you are running a business. My mission is helping and teaching ways to sustain the life you want and continue to produce your art.
I also work for C4 Atlanta, which is a non-profit. It is a co-working environment that produces a lot of workshops and classes that teach artists how to run their businesses. We also have a venue where we can showcase our residents, other local talent, and corporate events.
BANG! What were you doing before BANG!?
Allison Sparrow Being boring...I managed sales, marketing, and relations for many years in the insurance industry. I loved what I did, but I wasn’t having any fun or able to spend time with my family. I moved to Grant Park in April with my two boys and boyfriend and started this amazing adventure.
BANG! What kinds of places/ shows/events do you find yourself attending the most?
Allison Sparrow I live really close to EAV and we see a lot of shows over there. The first Atlanta Bar I went to was the EARL, so of course I have a special place in my heart for her. I kinda get grumpy if I haven’t seen a live show in about a week. I have my favorite local bands that are hard to miss out on for sure, but I also enjoy visiting a new venue or catching that opener that I have never heard of before. I really like intimate venues, like all up in the artist's face.
BANG! When you say that you “hit the ground running”, what do you mean by that?
Allison Sparrow Well, I have no clue what I am doing in general; I can barely remember where I took my shoes off. I have all this experience but had no idea how to relate it to the arts industry. Deisha handed me my first assignment and I had no clue what she was talking about. I was even a little embarrassed because I felt like she was going to wake up and see that I had no idea what I was doing. I am a pretty take charge person, so I was left with knowing enough to be dangerous and the drive to get stuff done. I knew though that I wouldn’t learn anything until I got the experience and I most likely was going to say something stupid or mess something up.
Luckily, I have proven to myself over and over that this is exactly what I am supposed to be doing right now, and I am awesome at it.
BANG! BANG! is very much a sum of its parts. What are you going to try and bring to BANG! or compliment that’s already here?
Allison Sparrow I feel like a kid in a candy store with all the amazing resources and experience at my fingertips with Bang!. More than anything I want to be able to provide Bang! and our clients with additional tools to be able to successful. Specifically, I want to be someone they can trust and someone that will advocate for them.
BANG! When you have settled in and found your groove, what do you think your maximum contribution to the community will be with BANG! as that vehicle?
Allison Sparrow I don’t think there are any limitations to what Bang! can do. As a whole I see us changing the way entrepreneurs and businesses look at marketing and helping them see the value of promoting. Personally, I want to be a resource for our community, a place they can come to and learn and grow. We want to make a difference, you want to make a difference, what’s stopping us?